creates and produces: McDonald's „I’m Loving It “- TV

3sixty:TV creates and produces: McDonald's "I'm loving it" TV.
3sixty:TV runs the McDonald's Germany 24h-Instore-TV programme since 2007. McDonald's directly interacts via Instore TV with over one million customers daily.

The "I'm loving it" TV programme is currently on in 846 restaurants on about 1500 displays all over Germany. The number of connected restaurants is constantly increasing. There are 1276 McDonald's stores in Germany altogether, with approximately 2.4 million guests per day.

Up to ten authors, editors and cameramen work on the content of "I'm loving it" TV daily. The programme is created in 5 editing places in the headquarters in Leipzig.

3sixty:TV produces about 130 programme clips which add up to more than 6 hours of footage. The footage is broadcasted fast and efficiently to the already running programme through our server networks.

The "I'm loving it" TV programme is tailored according to the demands of McDonald's target audience. It falls into the following categories: music & entertainment, McDonald's Look & Feel, fashion, travel, sports & fun, exclusive magazine formats like “People” “inside cinema” “inside music”, advertisements and news & weather.
There is a large variety of interesting programme content including: music videos, travel, fashion, cinema, life and autos, as well as magazine broadcasting with such topics as: music, cinema and celebrities.
The weather forecast and newscast are several times updated daily. The weather report is adjusted according to the restaurant zip code, so that a regional weather forecast is available in each restaurant.

Clips :

Travel
... takes the viewers on a visual, informative journey round the world and guides them in sightseeing tours to places of great interest and most beautiful landscapes or natural monuments on the Earth.

Sports and Fun
... shows enthralling and accelerating images of extreme and trendy sports.

Fashion
... presents the latest trends in the worldwide fashion industry.

Wheels
... is dedicated to the world of two-wheeled and four-wheeled vehicles.

Clips

 

Magazines :

inside music
... displays music news.

inside cinema
... presents selected new movies.

people
... stands for celebrity & boulevard magazine.

Magazines